Laura Smith – Director | Executive Assistant

We Help Busy Executives Stay Organised And On-task.


Amazing Clients We’ve Worked With

We work with some fantastic people and businesses, here are just a few…

What Do We Do?

The remit of our Executive Assistants can be incredibly broad, however, their usual key responsibilities are the same as any in-house EA:

  • Organising media appearances and events.
  • Making business travel arrangements, including booking flights, transportation, and lodgings.
  • Organising and scheduling meetings.
  • Communicating with Board Members, preparing meeting agendas, performing research for meetings, and minute taking.
  • Liaising with our client’s customers, business guests and suppliers.
  • Project management.
  • Maintaining routine email correspondence.
  • Management of diaries and schedules.

But we go much further than that…

Accountability Partner

We work as a right-hand supporter to our clients, standing by their side, to keep them on task in achieving their goals. Our Assistants treat all matters, business or otherwise, with complete discretion.

Conference Management

From budgeting and locations to entertainment and guest speakers, we manage every of aspect of our client’s events.

Outside Perspective

We keep our clients organised and act as a sounding board providing an experienced, unbiased external perspective.


Why Red Cloud?

Laura Smith - Red Cloud Executive Assistant
Laura Smith is the director and founder of Red Cloud. With years of corporate experience, she is more than experienced to handle your needs.

In today’s connected world, expectations are high on modern Executives to always be on top of their game. They can only do this with the right team around them. That’s where we come in.

Our assistants give their Executives the sounding board they deserve, the outside perspective they want and the accountability partner they need.

Our passion is supporting people and businesses that work to enrich the lives of others. This has led to us working with people in a wide range of professions; from HR experts to Directors of National business awards and everything in between (including a couple of famous faces!).

For this reason, we are very selective about the people we work with to ensure we only take on clients where we know we can add value.

Could we work together?
There’s only one way to find that out, so…

Call us, email us or message us through Facebook – whatever is most comfortable for you.

Laura Smith - Red Cloud Executive Assistant

Highlights from Women of the Year Luncheon and Awards 2022 #StrongerTogether

Red Cloud is proud to Event Manage and provide Executive Assistance to the Chair and Directors of The Women of the Year Luncheon and Awards; an annual event hosting over 600 guests recognising the achievements of women in business.

Women of the Year Launch Party

Left to Right: Zalena Vandrewala (Chair), Laura Smith (Red Cloud Director), Sally Lindsay (President), Arti Halai (Presenter)

The Team

Our Values

Laura Smith Freelance Executive Assistant

We are transparent in everything we do.

We take responsibility for our actions.

We keep it simple.

Our reputation and our word are everything. We will do everything we can to build and maintain the trust of our clients by practising Transparency, Responsibility and Simplicity.

Laura Smith - Red Cloud Executive Assistant
Director

Our Happy Clients!

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