overwhelmed Director

 If I had a pound for every time I asked an MD what their day looks like and they said “it’s meeting after meeting” or “it’s constant firefighting” or “I don’t get half the things I need to done”, I’d be a wealthy woman.

What is it about owning a business that makes you feel like you can’t let go?

You’re holding on to responsibilities that dilute your energy and focus, which should be fully on moving your business forward.

As business owners grow their business, it’s not unusual to wear many hats; from office manager to sales, HR and everything in between.

What should happen is, that when the company reaches the right stage, these responsibilities are moved to someone else. Usually, an expert in that field, whether they be in-house or contracted.

Too often, I’m speaking with MDs who are still far too involved in the day-to-day running of their business. They’re the only decision maker and spend their day working IN their business instead of ON it.

That’s why an Executive Assistant is invaluable.

An EA will filter the distractions.

An EA organises your day in a way that means you get YOUR tasks done, not just the ones that should be with someone else.

An EA will liaise between you and other members of the business and ensure the right people are engaged at the right time.

People sometimes think of an EA as a luxury expense.

Actually, we’re an asset that many businesses suffer from not having.

How much further could you push your business if you had someone by your side to take away all the bits you shouldn’t be doing as an owner/MD/CEO?

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I call bullsh*t.

What is with this trend on TikTok where people think they can say they worked 15 hours a week and earned some obscene amount for it?

Do they think we can’t do simple arithmetic? Do they think we can’t work out that £30 an hour over 15 hours a week doesn’t add up to £5,000?

And to the people who think it’s a good idea to “buy a course” from them to “show you how you can to”, you shouldn’t be in business if you can’t see from a mile away that they are talking out their arses.

Yes, I understand, in some circumstances, if you’re extremely specialised in what you offer, you may be charging more and if so, hats off to you. You’d have to be charging out at over £83 an hour to make those sums add up.

But stop advertising to Susan that you can help her do the same if she pays you £2,000 just so you can show her Canva and work that’s available on UpWork.

With the cost of living going through the roof, more people are looking for a side-line business to bring in a bit of extra cash. The likelihood is, as with any business, it’ll take a while before you earn much of anything, so please don’t watch these idiots and think you can start earning that kind of money straight away. I’m not trying to discourage you from becoming a freelance PA or a VA. But do your research;

  • Make sure you understand the average rates charged for the kind of service you’re offering.
  • Make sure you play to your strengths and don’t take on a piece of work just because you think you need to accept everything that comes your way.
  • Make sure you understand that when using certain sites to get work, you’ll be picking up the sh*t that they don’t want to do. So long as you’re happy with that, crack on. But if you want more from the hours you’re giving to it, whether that be the evenings and weekends to bring in extra cash, or that you’re starting this as a full-time business, know that you’re going to get bored of it pretty quickly and will want to find other ways to get more fulfilling work through the door.

I don’t offer courses on “how to do” anything. And I never will.

Ok I don’t actually date my prospects, I’m 8yrs happily married and plan to keep it that way. But don’t you think finding your next business connection is a lot like finding a love connection?

You Cant Rush things

If you asked someone to marry you on the first date, they’d (hopefully) say no because they don’t know you and you don’t know them. They need to know they like you too before proceeding. The ‘spark’ in business is found when your goals and values align. If your goals and values don’t line up its time to walk away…

Everyone wants to feel special

If you’ve ever received a message from a stranger on LinkedIn/Tinder that is obviously copy and pasted and not even close to personalised, you’ll know what I mean…it’s off putting. If someone has taken the time to reach out to me or I’m reaching out to them, its polite to spend a bit of time understanding them and what they are about. I’ll find what I can from their web page and social media before agreeing to a meeting.

No one likes to be rejected, but sometimes you have to be cruel to be kind

Ok so I’ve got to know what I can from their website and socials, we’ve had the first Zoom by ring light but I’m realising their expectations don’t match my offering or our values are a little off. It’s time to do the right thing and be honest. If I know we’re on different pages or I’m going to struggle to get excited about their cause, they won’t get the best of me and that’s not fair to either of us.

You have to make the effort to avoid the break up

Just like in dating, a business relationship needs to be nurtured. I only work with businesses and authors I can get excited about, where I know I can add value, which makes this bit real easy for me. I love helping people find better ways of working and hearing their successes. You should always work hard to build relationships, nurture them, and constantly innovate for your clients.

There are plenty more fish in the sea

I believe in abundance, and in fate, so if we can’t make music…so be it. If the client doesn’t gel with my personality or I don’t feel I can get behind their goals, then it’s better to be up front and honest as soon as possible. I would rather say no to the business then give someone an inferior service.

We’re all grownups and we deserve more than to be ghosted.